Unfortunately, sometimes we try to love others as if they are all the same.
You’ll find that not all people need the same thing from you. One of your children, for example, may need more of your personal time than another does. One friend may need more encouragement on a regular basis than another. Some people just need different forms of love.
Respecting individual preferences and opinions is also very important. Selfish people expect everyone to be like they are, but love respects the differences in people. If God had wanted all of us to be alike, He would not have given each of us a different set of fingerprints. I believe that fact alone proves we are created equal, but different.
We all have different gifts and talents, different likes and dislikes, different goals in life and different motivations. A loving person respects and encourages the differences in others.